19 April 2011

How to make innovation pay

Energy is undergoing huge change, with the focus shifting from traditional power to low-carbon and renewables – and a new title, Innovation Excellence, details case studies from the energy and natural resources sector which prove that this is a highly innovative sector with an eye firmly on the future.

The author, Dr Stephan Scholtissek, examines several cases including how Siemens overcame the problem of a maturing market in water treatment technology. The company was able to inject new growth and meet the demand for more sustainable, low-cost, small-scale products, and Scholtissek details the processes and thinking that enabled this. Other case studies include Dow Corning, Schott and BP.

The book has a useful explanation of key success factors for making innovations last, which include satisfaction of true customer demand, the requirement for an innovator authority and optimised innovation lead time.
Scholtissek is MD for growth and strategy in Accenture's global resources operating group.

Innovation Excellence is available now from Kogan Page (www.koganpage.com) and costs £35.

Author
Max Gosney

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