12 January 2011
Palletforce picks up world record for mass bedtime read
Palletised distribution company Palletforce has achieved a new world record for organising the biggest ever bedtime story reading. More than 650 adults and children – from pallet network member companies and the public – came together at its 400,000 sq ft Burton distribution hub to set the record for the most adults reading to children in a single location.
Television presenter Michaela Strachan led the reading of 'No Job Too Tall', a children's book created by Palletforce. The hub – which is the setting for the story – was transformed for the night with fairground rides and refreshment stalls.
Palletforce published the book, which features characters like Big Trousers, Bob Stacker and Phil Truck, to engage with a new generation of would-be logistics professionals. Palletforce CEO Michael Conroy said the event was a lot of fun, but had a serious aim "to spark some interest and enthusiasm in the younger generation in our industry".
The feat has been confirmed by Guinness World Records.
Pictured are Mayor of Congleton, David Brown, who was an independent witness to the record attempt, Michaela Strachan and Palletforce sales director Dave Holland with his son Felix.
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