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Got carrotphobia? May 2007
 
Are you a carrot or a stick person? Perhaps it is time to take a look at how The Carrot Principle really works, and you can do that in the new book of that title by Adrian Gostick and Chester Elton.

Based on a ten year study of managers and employees, the book highlights how the best managers use recognition to engage people, retain talent and accelerate performance.

Part one of the book focuses on leadership, and some of the organisations that responded in the study to the question “my organisation recognises excellence”.

Part two discusses how to create a ‘carrot culture’ of recognition, and avoid the dreaded carrotphobia.

And the final section includes 125 ideas for recognition, everything from hosting an award ceremony under a starry sky for those on the nightshift, to taking an employee that has significantly contributed to keeping a client happy to a meeting with that client.

The book is published by Simon & Schuster and is available for £8.99 in paperback.

 
Author
Chris Rowlands
 
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