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How to turn a nightmare into a dream ticket
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01/03/2005
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This story is about an engineering/manufacturing company like thousands of others: at the big end of small, but the small end of big – effectively a minor multinational that faces all the challenges of the large corporates, but without the resources or budget to do what they might. It didn’t want to be named, and we respect that wish – but it’s recent experience and resulting decisions are too useful to miss in this strategy issue
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Author
Brian Tinham
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