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Communicating to staff its safe reputation
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11/12/2007
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In a series of events located in the grounds of four stately homes, around 2000 Arco employees and customers were given a taste of how it retains its reputation as the nation’s experts in safety.
Caroline Wilson, marketing communications manager for Arco explained, “Arco’s position as the UK’s leading supplier in health and safety products and services is built on our expertise in helping customers understand health and safety issues and government legislation, our ability to give customers sound advice on the most suitable products to keep their workforce safe, and our ability to deliver the biggest range of health and safety products and workwear in the UK.”
“It is important for all our staff to fully understand exactly what Arco can offer, whether they work in head office, as part of the sales force, in our distribution centre or at one of our 34 branches.
“We invited our staff and customers to attend one of four Arco Experiences. The location of the four regional events in Surrey, Scotland, the Midlands and Derbyshire facilitated easy attendance by staff and customers from all areas of the UK.”
Each event featured keynote speakers Nina Wrightson, chair of the British Safety Council, and Steve Walter from EEF, the manufacturers’ association, two of the UK’s most trusted safety organisations. The events also featured live product demonstrations from twenty-eight manufacturers of safety products and workwear.
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Author
Chris Rowlands
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