13 July 2017

Character Options renews Teletubbies contract for worldwide manufacturing rights with UK distribution

Image Credit: Character Toys/YouTube (screenshot) (http://bit.ly/2tPu7Pj)

DHX Brands, a brand management and consumer products arm of children’s content and brands company DHX Media Ltd, has extended UK toy manufacturer Character Options’ “master toy license” for Teletubbies for a further three years.

The deal, which runs until 2020, is for worldwide manufacturing rights with UK distribution and comes following the current toys’ retail success.

Character Options, which is engaged in the design, development and distribution of toys and games, will add further plush and plastic toys to the range. New lines will also be inspired from the show and further “Tiddlytubbies” toys are being developed.

The Teletubbies product range first launched in January 2016.

Jerry Healy, group marketing director for Character Options, said: “We are delighted to have renewed our contract for worldwide manufacturing rights with UK distribution.

“Since its launch in January 2016, Teletubbies sales in the UK have continued to grow and the brand is becoming a staple. We believe it will be in our portfolio for many years to come. The new series captures the imagination of children, and provides us with a wealth of environments and characters to expand our product range and grow sales even further.”

Tom Roe, commercial director at DHX Brands, added: “As we continue to grow the overall licensing programme for Teletubbies, it is imperative that we build on the strong sales of core categories.

“Character Options has done a superb job with the toy line and we are excited about the new product to come that will complement the current broadcast season. We are confident that our continued relationship will see Teletubbies toys go from strength to strength at retail.”

Author
Adam Offord

Supporting Information

Companies
Character Options Ltd

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